based in Belgrade, working internationally
Before design, I spent 10+ years in consumer research.
I studied how people notice products, compare brands, build trust and make decisions. That experience still shapes how I structure every website.
I paint with soft pastels and make silver jewelry.
So I know how difficult it can be to translate something tactile, detailed and personal into a digital experience without losing what makes it special.
I live in Belgrade: warm, layered, and a little rough around the edges city. Sensitivity to atmosphere translates into my work.
I pay close attention to mood, tone, and emotional presence, helping brands express not just what they do, but how they feel.
Outside of work, I practice classical ballet and spend time hiking in the mountains.
Both teach the same thing: structure makes freedom possible. That's how I approach design.
Clear structure. Distinct visual direction. A natural path from interest to action.
